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Brand Introducing the New Tonal Brand

Introducing the new Tonal.

Be your strongest. This idea has been at the core of our brand since our beginning. And today, we’re excited to share the evolution of that story with the new Tonal brand.

At Tonal we believe that strength isn’t just about looking strong but feeling strong, too. It’s about confidence and attitude and how that inspires others to reach for something greater. 

We believe that people define strength in different ways. Whether you want to be a better parent, a better firefighter, a better cyclist or a better human—we believe in your definition of strength. It’s the determination and bravery to speak out, work hard, and make a difference. It’s showing up as the best version of yourself for the people you care about. Real strength is what you give to the world.

This is the inspiration behind our new brand and we’re celebrating with more energy, more aspiration, and more fun. We believe this new expression of our core values will help us speak not only to Tonal’s amazing benefits but also to how Tonal will change your life.

Over the coming weeks, you’ll see that story come to life in video, photography, color, and typography. You’ll experience Tonal in new ways in our product, in social media, and on TV.  It’s a refreshing way to talk about the world’s most intelligent home gym and personal trainer. 

Take a look at our new campaign below.

We have a new website that tells a clearer story about our features, benefits, and content.

The new tonal.com

As part of these changes, we have updated our brand colors with a palette that is more energetic and inspiring, as well as, a new brand typeface.

The new brand colors and typeface

And of course, we have updated our photography, to better show how Tonal can amplify the strength in all of us.

The new brand photography

In the coming months, we will be rolling out more changes to our product experience and workouts, and look forward to hearing feedback from our community. To get the latest updates follow our Instagram profile and Facebook page

For our members, be sure to join our Official Facebook Community. Our new brand was created with the strength of our community in mind and we would love to hear your story of what it means to be your strongest. Use the hashtag #BeYourStrongest to share your story and inspire others.

Thank you for being a part of the Tonal community. #BeYourStrongest

Andrew Crow, VP of Design
Drew Gomez, Director of Brand and Product Marketing