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Brand From our CEO: Tonal Announces $110 Million in New Funding!

I’m thrilled to share that Tonal has raised $110 million in new funding! 

This latest round of funding brings our total funding amount to $200 million, with investments from the Growth Fund of returning investor L Catterton, the largest and most global consumer-focused private equity firm, and new investments from Delta-v Capital, the Amazon Alexa Fund, and Mousse Partners. 

With previous investments from Serena Williams, Klay Thompson, and Tony Gonzalez, we will also be adding Stephen Curry, Paul George, Rudy Gay, Bobby Wagner, Kyle Rudolph, and Michelle Wie to its growing roster of more than 20 athlete investors who recognize Tonal as the ultimate strength training system after incorporating it into their own performance training. 

“I’ve had a TONAL for almost 2 years. While in quarantine during COVID, I have relied heavily on it to maintain my strength training and believe it is revolutionizing how people will work out now and in the future.” – Stephen Curry

“I was able to get my hands on a Tonal a few months ago while looking for ways to train at home ahead of playoffs, and I was completely blown away. Tonal is the most incredible piece of fitness equipment I’ve ever used.”  – Paul George 

“Moving to a new city, I wasn’t sure where to go for a trainer. I discovered Tonal and it became the perfect solution. Coming off an injury, unique functionalities like turning the weight on and off with the touch of a button have helped me regain the confidence to start strength training again.” – Michelle Wie

This new capital will allow us to accelerate our marketing initiatives while scaling our supply chain so that we can change even more people’s lives through the power of strength training. We’ll also be rolling out innovative new software features and a wider breadth of workout categories that we are excited to share more on in the coming months. 

We introduced Tonal to the world with the goal of helping people be their strongest, and it’s been incredible to see the momentum and the many ways Tonal has positively impacted our members’ lives.

We’ve set the bar for connected strength training as the only offering combining revolutionary equipment that leverages digital weight with the most advanced AI software available. Unlike traditional dumbbells and barbells, we are moving the industry forward with adaptive resistance technology that learns from you for the most personalized and effective full-body workout. 

Thanks for being on this journey with us – we can’t wait to show you what else we have in store! 

If you want the full story, check out our press release

Aly Orady,

CEO of Tonal